Overview

HeyJobs is a job search platform based out of Berlin, with around 800k+ active users per month. This case study is about why, and how we improved the user profile page. Mobile-only case study.

Process

We followed the Double Diamond approach (more or less) to make sure that every feature we release has a user need and is validated.

Research + Prioritise

What are we trying to solve?

We decided to prioritise the pain points we found through our research*, in the context of the profile redesign project:

Users are not satisfied with the job recommendations they receive.
They don't see the value in filling up their profile, and they rarely visit the profile, let alone fill it.
They want to look for different job types, and in multiple locations
Privacy concerns- "Will my salary data be shared publicly?"

* User interviews, usability tests, Tableau data, Hotjar recordings

Ideate

Brainstorm solution ideas

We held workshops with stakeholders to come up with solutions. Here are some of the ideas we considered, and some of the rejected ones.

Design + testing

Designing mock-ups, validate them with users

Multiple rounds of usability tests were conducted to validate different ideas. Here are the key highlights:

Dev sync + release

Ticket creation and final designs

After having the sync with the developers, we decided to release the project in 2 stages

The profile MVP (Minimum Viable Product) with the new sections and new data points.
Hook to profile- Banner (on the homepage and the application completion page) and the red notification dot on the menu to lead the user to the profile.

How did it perform?

-> Increased total number of active users with qualified profile data by 222%

-> Increased the number of unique profile visits by 200%

-> The snackbar achieved a 40% conversion rate, significantly increasing the number of users who completed their profiles within the same session

Learnings

The biggest learning was to release a project as an MVP and plan further improvements as next steps, which resulted in quick releases, improved the team morale, and we could improvise on the go by tracking our business metrics.
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Simple, straightforward solutions worked better than complicated ones, and we realised how important data privacy is for the users.

We also realised, after subsequent usability tests on the live product, that our profile setup is not the best suited for very broad searchers, who want to look many different types of jobs, and have difficulty filling the “Job type”.

Have a project in mind?

Feel free to reach out at mnhariprasad@gmail.com to discuss your project! I’d love to help design a new website, elevate an existing one, or collaborate on any digital product ideas you have. I also specialize in creating logos, brochures, album art, and a wide range of graphic design and illustration work. You can stalk me on LinkedIn, Behance, or Instagram.