Product page optimisation

HeyJobs • 2022 • UI/UX design

Overview

HeyJobs is a job search platform based out of Berlin, specialising in jobs for blue-collared workers. The Job description page (JDP) has among the highest traffic on the platform. It was planned to rewrite the JDP code for technical reasons, and we took this opportunity to do a UI/UX revamp. To keep the case study short, we focus on mobile designs.

Process

To ensure that every feature we release has a user need and is validated, we followed a process that looked more or less like this:

Research + Prioritise

What are we trying to solve?

User research* gave us enough insights into the customer pain points. We decided to prioritise this in the context of the JDP to see what problems can we solve:

* Maze surveys, heatmap data, user interviews, previous user tests, Hotjar recordings, Tableau data

problems with the JDP

Ideate

Solution ideas

We held a workshop with stakeholders to come up with solutions. Some of the ideas were very obvious, like, moving the images and badges down below the fold to bring the job description up. Others were not-so-obvious, like, asking the first question of the application in the JDP itself.

Inspiration board

When looking for inspiration, I make it a point to not just limit myself to the direct competitors, but also look for great user experiences in other industries.

Design + testing

Designing mock-ups, user testing

Key highlights from the remote usability tests that we conducted:

Other insights from usability tests

Job title, company name, location are amongst the most important pieces of information

Work format (full or part-time), home office possibilities, and salary need to be seen on the first fold

Company benefits were not seen as something important

Dev sync + release

Experiments and the 'Vision JDP'

Together with the PM and the developers, we decided to split the release as experiments and created the tickets. There were totally 11 experiments planned over a course of several months, which would finally lead to the creation of the final design, which we call the 'Vision JDP'.

The final 'Vision JDP'

Final JDPJDP features

How did it perform*?

* These are the results for optimisations for the first fold only (as of Sep 2024)

2.1%

increase in clicks on 'Apply now' button, indicating improved user engagement

2.4%

increase in applications submitted, reflecting a more streamlined and effective user journey

0.74%

reduction in bounce rate on the JDP, signaling stronger user interest and engagement with the content

105%

increase in the number of jobs being saved, with no difference in the application submissions

Final note

It was not easy to come to conclusions about about some of the sections through user tests (Eg.: the % match score, Be the first to apply tag) and need to be released as experiments in the product to get quantitative insights.

The Job description page ends up having so many different elements. It is very important to prioritise and keep testing the order of these elements.

Have a project in mind?

Feel free to reach out at mnhariprasad@gmail.com to discuss your project! I’d love to help design a new website, elevate an existing one, or collaborate on any digital product ideas you have. I also specialize in creating logos, brochures, album art, and a wide range of graphic design and illustration work. You can stalk me on LinkedIn, Behance, or Instagram.