Samyoga Ayurvedic Heritage is a new and upcoming Ayurvedic wellness centre based out of Calicut, Kerala, India. I was tasked with the conceptualisation of the brand vision and web and user experience design for Samyoga. To keep the case study short, I shall concentrate on the mobile web designs only.
The brand vision would guide the look and feel of the creative assets and the copy for all touch points of Samyoga, and decide how the brand will be perceived by the audience.
We wanted the website to portray the brand vision and have a world class user experience for a visitor to be convinced to book a session with Samyoga.
Use of earthy and natural colour tones, a mix of modern and vintage typography for a calm, natural, clean and timeless feel
Images and videos of actual procedures, adding to the authenticity
Using large headings for better information hierarchy, and an intuitive user experience with all necessary treatment information for a seamless online booking experience
This was a business that was just starting up. So we had to keep the user flows and functionalities as simple as possible, without sacrificing too much on the user experience. For example, we could not use an online payment system or a complex booking system for now, and had to stick to a basic form, with the payment made offline separately.
The initial designs were created on Figma and the prototype was tested for usability and copy (done with friends and a couple of people from my German class). Here I show some of the feedback I received:
I took the feedback from the usability tests and analysed a few more websites for content and UX and came up with the final designs:
Feel free to reach out at mnhariprasad@gmail.com to discuss your project! I’d love to help design a new website, elevate an existing one, or collaborate on any digital product ideas you have. I also specialize in creating logos, brochures, album art, and a wide range of graphic design and illustration work. You can stalk me on LinkedIn, Behance, or Instagram.